AUSTIN, TX, March 16, 2023 /24-7PressRelease/ — The Cinema Center, the film festival hospitality hot spot, created a 3-day pop-up around the corner of the main Paramount Theater for SxSw’s Film & TV Festival to host seven premiere parties during the opening weekend of March 10 – 12, 2023 in downtown Austin, TX.

The Cinema Center was supported by William Grant & Sons portfolio of luxury spirits including Hendrick’s Gin, Milagro Tequila, Reyka Vodka, Monkey Shoulder Scotch, Glenfiddich Scotch, and Tullamore Dew Irish Whiskey, with specialty cocktails complimented by Q Mixers. Peroni USA also supported as the official beer.

The features that debuted at the SxSw Film Festival and celebrated at the Cinema Center included:

1. “LATE BLOOMERS” with Karen Gillan (Guardians of the Galaxy), Jermaine Fowler, Kevin Nealon

2. “BLACK BARBIE: A documentary” with Producers: Aaliyah Williams and Lagueria Davis

3. “DOWNL LOW” with Zachary Quinto (Star Trek), Lukas Gage (White Lotus), Sebastian Arroyo, and Director Rightor Doyle

4. “IF YOU WERE THE LAST” with stars Anthony Mackie (Avengers), Zoe Chao (Your Place or Mine”, Geoff Stults (Wedding Crashers), and Director, Kristian Mercado

5. “PARACHUTE” with Director, Brittany Snow (Pitch Perfect) and cast Courtney Eaton (Yellow Jackets), Thomas Mann (Halloween Kills), Kid Cudi (House Party), and Owen Thiele (Hacks).

6. “STORY AVE” with Asante Blackk (This Is Us), Luis Guzman (Wednesday), Melvin Gregg (House Party), Coral Peña (For All Mankind), and Cassandra Freeman (Bel-Air)

7. “THE YOUNG WIFE” with stars Kiersey Clemons (Lady and the Tramp), Leon Bridges (acting debut), Brandon Micheal Hall (Poker Face), Lukita Maxwell (Shrinking) , and Kelly Marie Tran.

On-site, guests were treated to a classic Tex-Mex buffet and first-class hospitality from host venue Higbie’s Cocktail Lounge serving featured cocktails by William Grant & Sons and Peroni.

Photo Selects from all events are available for editorial and social media use. Social Media Tag: @CinemaCTR

**This program, its sponsors, and producers are an independent program operating in Austin, TX in support of specific filmmakers and are not affiliated or sanctioned with any official Film Festival nor its trademarks and should not be aligned as such in any coverage **

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