Research and advisory services firm has spent 15 years improving the technology industry and use of it within business

BEND, OR, November 13, 2017 /24-7PressRelease/ — Ventana Research is excited to announce that it celebrated its 15th business anniversary on Nov. 8th, 2017. Over the past decade and a half, Ventana Research has gained an impressive track record of helping improve the performance of businesses worldwide by focusing on their people, processes, information, and technology. The firm has assisted organizations in marketing, sales, customer experience, human capital management, operations, finance, the supply chain (and more) areas. Ventana Research has helped in digital technology innovation areas spanning from analytics, artificial intelligence, big data, cloud computing, collaboration, Internet of Things, machine learning, mobile technology and social media. Using both its own benchmark research and the industry expertise of its unparalleled team of analysts, Ventana Research has served thousands of clients across a variety of industries and specific expertise areas and topics.

Over the last 15 years, Ventana Research has launched and completed hundreds of primary benchmark research initiatives, including research into topics like Big Data, Compensation, Business Analytics, Customer Experience, Financial Close, Enterprise Resource Planning, HRMS, Integrated Business Planning, the Internet of Things (IoT), Product Information Management, Sales Performance Management, Workforce Management, Workforce Optimization, and more. The insights which have been drawn from their research have been used by companies of all sizes and across multiple departments, from hundreds of technology providers to hundreds of thousands of business technology buyers in the industry.

Ventana Research has also produced its highly respected Value Index analysis and comparison of vendor technology offerings. Frequently updated to reflect changes in the market, the Ventana Research Value Indexes have provided an objective buyer focused assessment of applications and technology that business professionals can count on. Incorporating an immense array of product vendor information on far more than just the technical aspects of the business systems, the Value Indexes provide valuable guidance and comparison of the options buyers consider for their selection through a RFI/RFP based approach.

Ventana Research has also produced thousands and trailblazing research reports, white papers, viewpoints and analyst perspectives, drawing on insights from its many primary research undertakings as well as its analysts’ expertise. With over hundreds of years of combined knowledge across business expertise areas, Ventana Research has published content spanning over fifty topic areas.

“Ventana Research started as a handful of people in Silicon Valley, with a vision of providing guidance and leadership to business compared to IT who were looking to improve their people, processes, information, and technology. Today, Ventana Research is realizing that vision and continuing to grow, especially as business plays a more important leadership role in technology decisions,” said Mark Smith, Founder, CEO, and Chief Research Officer at Ventana Research. “We’ve gone through many changes, including relocating the company to Bend, Oregon, but we are as excited as we were on day one as we continue to provide the authoritative and unbiased views the market needs.”

The last 15 years have brought lots of changes to the technology landscape, and Ventana Research has been there to provide an objective view and insightful guidance on those changes. While the last 15 years have built seen Ventana Research into a reputable brand, the firm is excited to look forward to a future, with of continued growth as it adds resources and research to enable it to provide the quality insights through its research and advisory services.

Those interested in learning more about Ventana Research and how our services can be of help to their organization are invited to visit or email [email protected].

About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit

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