Steve Curran brings over 25 years of branded entertainment and innovation experience to ROAR

NEW YORK, NY, July 25, 2017 /24-7PressRelease/ — ROAR IO, an Augmented Reality platform for brands retailers and publishers, has announced the appointment of Steve Curran as their new CEO. Steve comes to Roar from his immersive media consultancy State Industry, where he had been advising clients in television, consumer brands, and promotion industry about opportunities in the emerging mediums of Augmented Reality, Virtual Reality and Voice-Assistants.

Curran brings over 25 years of experience as an entrepreneur. The studio he founded in 2001, Pod Design, produced award-winning client solutions in branded entertainment, game development, and interactive marketing for clients including Red Bull Records, The History Channel, Lifetime Television, Sony Entertainment, Discovery Channel, Warner Brothers and others. Pod was acquired by Boston-based ad agency Connelly Partners in 2013.

“I was blown away by the user experience of creating augmented reality with the ROAR platform. It allows customers to make and experience AR hands-on in matter of minutes,” said Curran. “For brands trying to figure out how to connect physical product with digital experience, Roar makes it simple.”

Curran’s plans include building out a partnership program, and a custom services offering that will supplement ROAR’s self-serve model, aligning with leading animation and production companies in the industry to produce breakthrough AR experiences.

Founded in NYC in 2015, ROAR ( is a cloud-based AR platform that connects CPG brands, retailers and consumers using Augmented Reality technology. It allows anybody to build augmented reality experiences adding images, videos, 3D models, CTA buttons, etc. Creation of an AR experience through the user-friendly editor can be done in a few clicks without any technical knowledge. For more information, visit

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