IHM uses TV, PR, and media relations to promote product launches
BOCA RATON, FL, December 16, 2021 /24-7PressRelease/ — Mitch Gould, CEO and Founder of Nutritional Products International, understood the challenges that brands launching new products in the U.S. faced.
“The brands especially had trouble finding affordable marketing for their health and wellness products,” Gould said. “That is why I started InHealth Media, a marketing agency that understands the health and wellness industry.”
Gould said his professional team creates a strategic marketing plan to highlight and promote IHM’s clients.
“We use professionally written press releases and distribute them to dozens and dozens of media outlets,” Gould said. “We combine our PR campaign with TV segments on lifestyle news shows across the country, hitting many of the major markets in the U.S.”
Gould said IHM also adds media relations and digital marketing to the mix.
“We have placed ‘earned media’ articles in publications, such as Forbes and Vitamin Retailer,” Gould said. “Earned media, which is when publications decide a story is worthy of an article, brings prestige and credibility to brands.”
IHM uses various marketing strategies to reach even more consumers.
“When we place a brand with Amazon, Walmart.com, and OneLavi.com, we spread the word through our marketing channels,” Gould said. “We often promote the TV segments to give even more consumers a chance to see our clients’ products.”
NPI, a global brand management firm, and IHM work together and coordinate marketing projects to coincide with major announcements, such as placements in retail outlets, including e-commerce sites.
Gould and NPI have a long history with Amazon, dating back to the early 2000s when the online giant added a new health and wellness category
“I was part of a ‘Powerhouse Trifecta,’ which placed more than 150 brands and even more products onto the virtual shelves on Amazon,” he added.
The “Powerhouse Trifecta” included Gould, Jeff Fernandez, who was part of the Amazon team tasked with adding products to the new category, and Kenneth E. Collins, who, at that time, was vice president of operations for Muscle Foods.
“We worked so well together and had so much success that we stayed together,” Gould said. “Jeff became NPI’s president and Ken is our executive vice president.”
For more information, visit Nutritional Products International online.
MORE ON NPI AND ITS FOUNDER
NPI is a privately-held company that specializes in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skincare products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand the distribution of their products in the U.S. retail market.
Mitch Gould, the founder of NPI, is a third-generation retail distribution and manufacturing professional. Gould, known as a global marketing guru, has represented icons from the sports and entertainment worlds, such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
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