Unique Functionality Will Help Musicians Engage their Fans
PLEASANTON, CA, June 13, 2022 /24-7PressRelease/ — AirKast Inc., a leader in mobile app development and analytics for broadcasters and podcasters, announced today that they have partnered with Indie Advance, a global artist services, and distribution company, to launch a mobile solution for musicians to bridge the connection between them and their fans.
Using unique features developed by AirKast, which have proven to vastly increase engagement and loyalty between broadcasters or podcasters and their listeners, AirKast has applied the same technology for artists to create a more profound and loyal bond with their fans.
In addition, beyond the basics of mobile measurement of downloads and app sessions, artists through the AirKast Dashboard have access to AirKast’s unique analytics, which enable them to explore and interact with their fans to help create and implement an actual integrated mobile and social media strategy based on live data collected which includes usage location, product affinity data, and AirKast’s Engagement Factor©
More importantly, AirKast’s unique functionality will allow artists to collect and harness permission-based user data to help them collect first-person fan data and user generate content for both sales and promotional purposes that can drive fan engagement beyond current levels.
“We are extremely excited to be working with Tom Callahan at Indie Advance. Tom brings over 35 years of artist management, promotion, and licensing experience in the music industry. He played a critical role in the radio success of artists such as Lenny Kravitz, Rod Stewart, Paula Abdul, and Lionel Richie in addition to being the CCO of licensing and branding company “Songtradr” from its inception. Says AirKast CEO Larry Leung. “Using AirKast’s proven technology and Tom’s knowledge of bringing artists to the forefront, we are excited to provide artists with an ability to develop a unique and loyal relationship with their fan base.”
“One of the key challenges for any artists is establishing that special connection with their most loyal fans,” says Indie Advance CEO Tom Callahan. He adds, “We have seen firsthand how customers have used AirKast’s capabilities to drive engagement and develop a deeper understanding of their end-users. We are excited to participate with our industry knowledge in launching a product specifically for musicians.”
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About AirBridge and TuneKast
AirBridge, the industry’s award-winning hosted digital media delivery platform created by AirKast, is used to build enterprise-class mobile applications that are reliable, secure, and scalable so companies can target large audiences that require simultaneous access. AirBridge currently supports market-leading mobile devices, including iPhone, iPad, Kindle, and Android. Designed for terrestrial and Internet-based radio stations to increase AQH, TuneKast is a mobile application framework that features real-time digital media and online content within branded mobile applications. AirBridge, TuneKast, AirConnectors, and Engagement Factor are copyrighted terms belonging to AirKast, Inc. Please visit www.airkast.com
About Indie Advance
Indie Advance is a global artist service and distribution company committed to fostering the growth and development of independent musicians. Indie Advance is designed to support artists, in any stage of development, by offering affordable marketing packages that open doors for new opportunities. Tom Callahan, a 35-year veteran of the music business, is supported by a talented team of people that ultimately have the same goal as you; your success! Please visit www.indieadvance.com
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