Their evidence based recruitment marketing strategy helps healthcare organizations across the country cut cost and improve outcomes.
TAMPA, FL, June 20, 2017 /24-7PressRelease/ — Seven years ago, Fusion Marketing Group was launched on a mission to bring an entirely new approach centered on the most advanced analytics technology to healthcare recruitment marketing. Earlier this month, the Florida-based recruitment marketing agency focused solely in the healthcare arena celebrated their 7th anniversary, proving to the industry that success in a turbulent market can be had with hard work and reliable data.
“We’re proudest of our employees,” said Marianne Santilli, President and Co-founder of Fusion Marketing Group. “It’s their consistently stellar performance and client-first dedication that we’re celebrating today. They’ve made it possible for us to become the only full-service recruitment marketing agency specializing in healthcare employer branding, recruitment marketing and analytics. We share with our clients a commitment to sourcing and hiring the best candidates, so that in the end, the patients and families served by our clients can receive the highest quality healthcare.”
Over the past seven years, Fusion Marketing Group has stayed on the forefront of the most effective hiring methodologies by remaining fully connected with the issues and challenges faced by today’s healthcare recruiters. Through ongoing conversations and surveys with nurses, physicians and other caregivers, Fusion Marketing Group generates more accurately targeted messaging and then shares insights from their data with the greater healthcare community.
Georgia Dardick, Fusion Marketing Group’s other co-founder, pointed out that “Healthcare recruitment and finding the right homes for talented RNs are two of the most complex tasks across the HR landscape. Our staff found they couldn’t do what they needed to do until we stepped into the shoes of our target audience – healthcare clinicians. To date, we’ve funded more primary market research with healthcare professionals than any other recruitment marketing agency. Working together, we are able to drive results with breakthrough thinking and our proprietary data-driven approach.”
With the expansion of an aging population, a severe talent shortage among healthcare providers and the rapid evolution of preferential communication channels, the demand for the data experts at Fusion Marketing Group has never been greater. There is no question that the next seven years will be equally as exciting as the past seven years!
Fusion Marketing Group has completed hundreds of projects for dozens of large healthcare clients all over the country. Their Advanced Analytics platform has tracked over eight million visits to hospital career websites to generate laser-focused recruiting insights. They excel at healthcare marketing that engages and motivates candidates down original pathways. Fusion is the future of healthcare recruitment marketing and employer branding.
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